Overview:
An entire beer line based around Prohibition, with unique brand stories telling distinct narratives. "Shamefaced" refers to bootleggers caught with illegal booze. "Hook and Hatchet" nods to a radical member of the temperance movement who smashed up bars at night. A "pig" was code for alcohol in a mason jar, often transported illegally at night. And so the Midnight Pig brand was born, including digital, video, web assets, merchandising, and a self-service tap room.